Burberry, Lexus and luxury ecommerce – News briefs
Today in luxury marketing – Burberry misses out on London rally as takeover talk cools; Toyota to offer lexus rebates to spur brand’s U.S. sales.
Today in luxury marketing – Burberry misses out on London rally as takeover talk cools; Toyota to offer lexus rebates to spur brand’s U.S. sales.
Bloomberg Markets magazine, home to ads from many luxury brands, has relaunched with the release of its November 2010 issue.
Thirty-four percent of affluent Americans have downloaded mobile apps to their smartphones and 11 percent plan to in the future, per the Luxury Institute.
Today in luxury marketing – Cadillac, Lincoln claim big stakes in luxury segment; Outlook brightens for luxury markets.
Luxury automakers could be wasting valuable time and ad spend if they target consumers with online calls to action, according to Dynamic Logic.
Carmaker Lexus is hoping to boost brand favorability in Britain by offering exclusive perks at Scotland’s posh De Vere Cameron House resort.
Premium automaker BMW has extended its branded magazine to the iPad platform to engage car buffs in the mobile space.