Luxury Daily, Nov. 10, 2010 – Tory Burch, Trump hotels forge promotional ties for CRM
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Mobile social games a natural fit for upscale brands: Appssavvy exec
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
Luxury Daily, Nov. 5, 2010 – Net-A-Porter targets party-goers in new online, mobile segmented push
Lexus, Neiman Marcus Inc. – News briefs
Today in luxury marketing – Lexus leads luxury car sales over Mercedes; Neiman Marcus Inc. plans to amend its existing credit facility.
Luxury Daily, Nov. 4, 2010 – One out of five upscale retailers offer mobile shopping
Hermes, LVMH, Lexus and Alexander McQueen – News briefs
Today in luxury marketing – Hermes chiefs warn off Arnault, LVMH; Toyota’s Lexus widens luxury sales lead over Mercedes, BMW; McQueen settles with Hell’s Angels.
Luxury Daily, Nov. 1, 2010 – Gilt Groupe highlights experience gifts to drive holiday strategy
Luxury Daily, Oct. 29, 2010 – Audi protects brand image with tailored dealership marketing
Audi protects brand image with tailored dealership marketing
German automaker Audi has empowered its national network of dealerships to coordinate tailored promotional initiatives while protecting its brand equity through the use of an online marketing resource database.
Alexander McQueen, Bugatti and BMW – News briefs
Today in luxury marketing – The fashion statement: Hells Angels vs. Alexander McQueen; World’s fastest car Bugatti Veyron launched in India.