Luxury Daily, May 12, 2011 – Hermes, Cartier on Bluefly: Big Luxury tries discount
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Lexus pushes hybrid models with multichannel Conde Nast partnerships
Toyota Motor Corp.’s Lexus is showcasing features of its CT-200h hybrid model via Conde Nast’s Vanity Fair, Details and Wired publications and is the first brand to use interactive gigapixel images in nationally-printed publications.
Yves Saint Laurent, Lexus and BMW and retail jobs – News briefs
Today in luxury marketing – Benjamin Millepied to front YSL scent; Lexus fights ‘house on fire’ as BMW steals decade-long US lead; Retail jobs rise.
Luxury Daily, May 4, 2011 – Are high-end brands on too many low-end channels?
Mobile apps can be customer acquisition tools: experts
The majority of luxury brands are using mobile applications to create an ongoing dialogue with existing customers. But apps can be used for acquisition purposes as well.
Top 10 luxury branded Twitter handles of Q1
Twitter posts only allow for 140 characters, so whatever luxury brands want to say to consumers worldwide, it has to be precise yet entertaining enough to make it count.
Should luxury brands consider bloggers for marketing strategy?
Bloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry?
Top 10 luxury branded mobile sites of Q1
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.
Ritz-Carlton backs Succeed Through Service via digital push
Upscale hotel chain Ritz-Carlton is reaffirming its role as community supporter for underprivileged children with its Succeed Through Service campaign which is being flaunted via Web site and video marketing.
Luxury Daily, April 26, 2011 – Ritz-Carlton backs Succeed Through Service via digital push