Gucci, Audi, BMW and Mercedez-Benz and consumer sales – News Briefs
Today in luxury marketing – Gucci’s Paris flagship celebrates renovations; German luxury cars selling well everywhere but Germany; Storms cause challenges for retail.
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Trump Hotel Collection raises philanthropy profile with St. Jude partnership
The Trump Hotel Collection bolstered its credentials as a responsible corporate citizen this holiday season through its Thanks & Giving program that lets guests donate to the fight against pediatric cancer at St. Jude Children’s Research Center.
Burberry sets standard for engaging Generation Y: study
Burberry has reaped the benefits of digital experimentation, social media savvy and public relations acumen to earn the affection and dollars of young, digitally aligned consumers who will dominate the luxury market in years to come, according to L2 Think Tank.
Harrods showcases eco-friendly luxury vehicles to bolster green strategy
In a move that can inspire other department stores, London-based Harrods is showcasing high-end hybrid and other eco-friendly cars in its store windows to bolster its green strategy and draw customers.
Luxury Daily, Dec. 10, 2010 – Luxury brands should enhance ecommerce presence to succeed in 2011
Valentino, Barneys and the Do Not Track list – News briefs
Today in luxury marketing – Saving Valentino; The hunt is still on for Barneys; McLaren brings back the SLR for a limited-edition swan song; What if there was a Do-Not-Track list for online browsing?
Luxury Daily, Dec. 1, 2010 – Supreme Court deals blow to luxury claims against online counterfeit sales
Mobile ads key for luxury car brands to differentiate from competitors: study
A growing number of luxury automotive brands are going mobile with their advertising strategies to reach an increasing consumer base with smartphones, according to Millennial Media.
Luxury Daily, Nov. 18, 2010 – Do luxury brands get mobile advertising?
Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?