To mark the brand’s association with international motorsport and motor-racing and its need for speed, Swiss watchmaker Tag Heuer showcased 10 historic race cars in a special exhibition in Geneva, where it also introduced a new timepiece.
Although some affluent consumers see Valentine’s Day as a chance for jewelry and candy companies to make money, luxury brands think outside of the proverbial chocolate box in order to reap the benefits of star-crossed lovers and their wallets.
Today in luxury marketing – German automakers eye gains in US market; Judge sides with Gucci on lawyer confidentiality; Bluefly invests in eyewear site; Why dressing well is costing more.
Brands such as Rolex, Ralph Lauren, Salvatore Ferragamo, Mercedes-Benz, Hublot and many others have taken Monocle magazine’s mainly affluent readership into consideration when choosing to advertise in it.
Luxury lifestyle online publisher JustLuxe is an advertising option for high-end brands interested in reaching 2.5 million monthly affluents that visit the site with custom-built ads.
Prestige car brands were identified by fewer consumers as leaders in quality when compared to their mass-market counterparts, according to a new Consumer Reports study.
General Motors’ Cadillac has extended its rebranding efforts to the pages of Vanity Fair and W with expensive inside-cover ad buys to regain the luxury luster it lost in recent years.
