Today in luxury marketing – Versace invests in new stores; A streaker crashed Dolce & Gabbana’s Milan show; Cavalli rules out sale amid renewed investor interest in luxury; New Lamborghini dealerships exploit boom in super luxury.
Italian fashion house Versace is touting the design process behind its watches by hosting a student competition called Versace Watch Talent.
Today in luxury marketing – Qatar Holding “looking at” Versace investment; Neiman Marcus scales back in China; Saks stock gains on down day for market; Luxury car prices fall in China amid government frugality push.
Italian fashion house Versace is targeting entry-level consumers with the launch of its new Versus Versace Web site that offers content and ecommerce.
Today in luxury marketing – Burberry taps China to beat luxury fears; Versace eyeing second location in Milan; Lacroix to create special collection for Schiaparelli; Reubens win approval for mansion near London’s Ritz Hotel.
Italian fashion house Versace is aiming at urban, digitally-savvy consumers with the relaunch campaign for its Versus line.
Italian fashion house Versace is flaunting the craftsmanship of “The Haas Brothers for Versace Home” collection through a multichannel campaign that comprises live and digital tactics.
Today in luxury marketing – Global sales boost Prada; Gucci offers to rescue porcelain maker Richard Ginori; Versace sees full-year growth — and perhaps an IPO; BMW concept X4 debuts ahead of Shanghai motor show.
Today in luxury marketing – Versace sees annual profits boost; Lanvin opens South Coast Plaza store; Ferrari sees Japan as growth market as China, Europe sales slump; With new software, Facebook seeks to be mobile “Home” of Android users.
