Luxury Daily, April 23, 2019 – Mercedes-Benz reflects on its heritage, harnesses technology to reach new drivers
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While luxury car brands work to reach women drivers and other consumer segments in more authentic ways, German automaker Mercedes-Benz is keeping pace with its legacy of female pioneers.
Luxury cars are resold more frequently than mass-market vehicles, with drivers giving up on models from Mercedes-Benz, BMW and Jaguar Land Rover more frequently than the average rate in the first year.
German automaker Mercedes-Benz is looking to gamify the in-vehicle experience, as future autonomous driving capabilities open the door to more immersive forms of mobile entertainment.
Luxury Daily’s live news from March 19 – Tom Ford named new chairman of CFDA; Swiss watch exports up 3.4pc in February; Bulgari links with Starboard to host fashion show at sea; Audi streamlines car rental service with delivery, pick-up; Piaget digs into gold in Art Dubai exhibit; Mercedes to manufacture luxury Maybach SUV in US.
Luxury Daily’s live news from March 19 – Tom Ford named new chairman of CFDA; Swiss watch exports up 3.4pc in February; Bulgari links with Starboard to host fashion show at sea; Audi streamlines car rental service with delivery, pick-up; Piaget digs into gold in Art Dubai exhibit; Mercedes to manufacture luxury Maybach SUV in US.
German automaker Mercedes has revealed that it will be producing an upcoming Maybach sport utility vehicle in an Alabama plant.
Today in luxury – Are your beauty products toxic? A new senate bill aims to tackle unregulated ingredients; Hacker Artist Thomas Webb looks to the future at the Mercedes-Benz EQ home; Tesla’s “amateur hour” backpedaling prompts analyst head-shaking; Virgil Abloh, menswear’s biggest star.
Luxury Daily’s live news from Feb. 19 – Karl Lagerfeld ends an era with his passing at 85; Audi climbs a mountain for electric capability; 1stdibs moves into new physical space; Mandarin Oriental, Abercrombie focus on culture with one-of-a-kind itineraries; Ferretti makes waves with underwater music feature; Bulgari brings back an iconic brand product; Mercedes explores Japanese culture with content creators.
Luxury Daily’s live news from Feb. 19 – Karl Lagerfeld ends an era with his passing at 85; Audi climbs a mountain for electric capability; 1stdibs moves into new physical space; Mandarin Oriental, Abercrombie focus on culture with one-of-a-kind itineraries; Ferretti makes waves with underwater music feature; Bulgari brings back an iconic brand product; Mercedes explores Japanese culture with content creators.