Luxury Daily – March 18, 2014 – Gucci brings museum experience to global audience with new Web site
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Fendi bottles ideal consumer via Assoluto fragrance campaign
Italian fashion house Fendi is promoting its new men’s fragrance Fan di Fendi Pour Homme Assoluto by drawing parallels between the scent’s notes and the quintessential male who shops its designs.
Porsche Design celebrates Milan boutique opening with fan photography
German fashion house Porsche Design is feting the upcoming opening of its Milanese boutique by partnering with Vogue Italia to generate interest among readers with a penchant for photography.
Vanity Fair March draws parallels between fashion, Hollywood in latest issue
Luxury marketers such as Gucci, Prada and Dior capitalized on the buzz surrounding Vanity Fair’s 20th annual “Hollywood” issue by promoting their latest spring/summer collections in an edition that rivals September’s fashion coverage.
Luxury Daily, February 11, 2014 – Manolo Blahnik touts timelessness of shoes with Victorian storyscape
Luxury Daily, December 26, 2013 – Top 10 luxury brand mobile campaigns of Q4
Branded advent calendars engaged consumers during holiday season
As the holidays approached, luxury marketers looked for ways to connect with consumers and keep themselves in shoppers’ minds as they looked for gifts.
Cartier, Louis Vuitton target male horologists in M holiday issue
Cartier and Louis Vuitton were among luxury marketers that promoted watches in “The Must” issue of Fairchild Fashion Media’s male-focused M magazine.
Luxury Daily, December 10, 2013 – Hermès animates orange gift boxes to spark holiday ideas
WSJ. magazine targets innovative readers in November issue
Luxury marketers such as Tiffany & Co., Louis Vuitton and Cartier featured advertisements in WSJ. magazine’s annual “Innovators” issue to reach the publication’s affluent readership of leaders and influencers.