Luxury Daily, March 8, 2013 – Marc Jacobs’ Hollywood role to propel personal brand, not fashion labels
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Luxury Daily, March 7, 2013 – Barneys to streamline luxe branding efforts via Co-op step-back
Luxury Daily, March 6, 2013 – Gucci pushes 1953 horsebit loafer collection via cross-channel marketing
Chanel, Hermès target stylish jetsetters via March/April Departures
American Express Publishing’s Departures saw a 12 percent jump in ad revenue for its March/April issue since the year-ago period with Chanel, Hermès, Bottega Veneta, Christian Dior, Patek Philippe and other luxury advertisers taking out pages in the book.
Luxury Daily, March 4, 2013 – Is the Do Not Track Act a threat to digital luxury marketers?
Luxury Daily, March 1, 2013 – Is US hiatus for Fashion’s Night Out a setback for luxury marketers?
Louis Vuitton, Zegna push menswear in second M magazine issue
Ermenegildo Zegna, Hugo Boss, Christian Dior, Canali, Louis Vuitton and other advertisers took out pages in the second issue of Fairchild Fashion Media’s male-targeted M magazine with actor Tobey Maguire on the cover.
Luxury Daily, February 28, 2013 – Do Saks’ woes signal luxury retail shift?
Gucci ups mobile conversion 70pc via optimized site
Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.
Neiman Marcus, Nordstrom parade spring collections via multiple Vogue ad pages
Luxury retailers Neiman Marcus, Nordstrom and Saks Fifth Avenue are pushing their spring merchandise in multiple-page advertisements in the March issue of Condé Nast’s Vogue.