State of luxury advertising – Luxury Memo special report
Luxury advertisers are adapting to a changing paid media environment that is increasingly fragmented and multichannel.
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Retail, luxury market, Bergdorf Goodman and Bugatti – News briefs
Today in luxury marketing – Luxury retailers beat a retreat from “vanity” real estate; Luxury gets a boost from tourism and strong results; What Joshua Schulman leaves behind at Bergdorf’s; Bugatti’s Chiron: More than just a $3M road catapult.
Breguet hires from Chanel for presidential position
Swiss watchmaker Breguet has appointed Peter Kramer its new brand president for the United States and Canada.
Ferragamo, taxes, Saint Laurent and Los Angeles – News briefs
Today in luxury marketing – Taking a step into Ferragamo’s future; Giving US border tax a European luxury snub; Inside the new Saint Laurent; Los Angeles looks to ban major real-estate developments.
Dior, Karl Lagerfeld, Condé Nast and hotels – News briefs
Today in luxury marketing – Marking 70 years of Dior with a new strategic archive; Karl Lagerfeld is never satisfied; How Condé Nast learned to love tangling with Trump; Hoteliers comb the ranks of tech workers to gain an edge.
Luxury’s new name, Neiman Marcus, Hermès and Mercedes – News briefs
Today in luxury marketing – Luxury isn’t dead—it just has a new name; The man who brought Paris to Dallas; When the strap is as recognizable as the watch; Mercedes-Benz all but locks down US luxury sales win for 2016.
Bulgari, Volvo, fashion identity and fragrances – News briefs
Today in luxury marketing – Italy’s Bourse watchdog deliberates administrative measure concerning Antonio Belloni; Volvo is committing to becoming a luxury brand: The new model for Chinese executives doesn’t even have a front passenger seat; Asserting a Muslim fashion identity; How a luxury perfume is brought to market.
Luxury Daily, October 21, 2016 – Can luxury brands bridge gap between ecommerce and brand experience?
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Burberry fortifies immediacy, personalization of see-now, buy-now via social aids
British apparel and accessories label Burberry is promoting its first full, direct-to-consumer runway presentation with consumer activation touchpoints found across social media channels.
Luxury Daily, August 17, 2016 – Can Neiman Marcus recover from delayed IPO and diminished revenue?
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