NEW YORK – Luxury brands looking to move further into the digital Chinese market should not underestimate how constantly and quickly this type of consumer is developing, according to a speaker at the L2 Think Tank Clinic: China.
As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.
U.S. designer Diane von Furstenberg is attracting social media-savvy fashionistas with a monthly Facebook commerce-enabled Wrap of the Month effort.
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
Many brands are using digital media, most notably email, to push upcoming summer sales. However, how do they know if it is working?
High street apparel retailer Gap Inc. has partnered with Diane von Furstenberg for a new kids and baby collection in an effort to further its reputation as an American fashion brand.
