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Luxury Daily, Feb. 10, 2011 – Conde Nast exec: Increased use of Web may mean less time in-store
Donna Karan relies on digital channels to expand reach beyond red carpet
Donna Karan is bolstering its social media strategy with the launch of a virtual trunk and runway show showcasing the brand’s fall collection.
Marc Jacobs drives consumers in-store via Foursquare push
Designer Marc Jacobs is delivering its brand message to its existing and potential customers during Mercedes-Benz Fashion Week via a Foursquare initiative.
Luxury Daily, Feb. 9, 2011 – Luxury consumer spend up 4pc year-over-year: study
Luxury Daily, Feb. 8, 2011 – What’s up with the pricey Rolex app?
Were luxury automotive Super Bowl commercials a hit or miss?
For Sunday’s Super Bowl XLV, luxury automakers Audi, Mercedes-Benz and BMW displayed something old and something new during their 60 seconds of fame.
Luxury Daily, Feb. 7, 2011 – Swarovski strengthens commitment to women’s heart health via in-store celebration
Swarovski strengthens commitment to women’s heart health via in-store celebration
NEW YORK- Affluent consumers flocked to Rockefeller Center’s Swarovski boutique last Thursday to shop the latest collection and get accessorized by an Elle stylist as part of the crystal-maker’s celebration of The Heart Truth national awareness campaign.
European luxury car rental giant rolls out Web destination
European Luxury Car Hire has launched a Web site to support its high-end rental services across Europe.