Luxury Daily, Feb. 23, 2011 – Chanel ignites ecommerce strategy with mobile-optimized Web site
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Less than 5pc of companies excel at delivering customer service excellence: study
A study by J.D. Power and Associates found that luxury brands such as Jaguar, Four Seasons Hotels and Resorts, Mercedes-Benz and The Ritz-Carlton are most widely known for their excellent customer service.
Robb Report Car of the Year award solidifies magazine’s consulting authority
Luxury lifestyle magazine Robb Report uses its Car of the Year award to woo potential readers and solidify its position as the authoritative automotive consultant.
Luxury Daily, Feb. 18, 2011 – IMG to unleash ambitious social media push with fashion portal
IMG to unleash ambitious social media push with fashion portal
NEW YORK – IMG has revealed an ambitious social media push that lets anyone play a virtual role in all things fashion, such as Mercedes-Benz Fashion Week.
Are television ads effective?
There are mixed emotions when it comes to whether or not television advertising is an effective means of marketing.
Diane von Furstenberg shifts from catwalk to bedroom with home collection
Backing up the notion that everything happens in bed, designer Diane von Furstenberg is moving into housewares again with a new home collection exclusively available in Bloomingdale’s.
Bulgari, Valentino and Toms shoes – News briefs
Today in luxury marketing – Bulgari to open luxury hotel in London’s Knightsbridge district in 2012; Valentino’s numbers up, firm not on the block; Olsens collaborate with Toms shoes.
Is Fashion Week’s increased inclusivity diluting its value?
Mercedes-Benz Fashion Week used to be one of the most exclusive events in the world, but the world of fashion – and the event itself – has evolved so dramatically that more consumers can now attend. But is that necessarily a bad thing?
Luxury Daily, Feb. 14, 2011 – Is Fashion Week’s increased inclusivity diluting its value?