How should luxury brands navigate creative shift on social media?
As fashion houses make the transition from one creative director to another, the opportunity at a fresh start presents itself in both design and social media presence.
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Chanel shares farm-to-fragrance narrative in Grasse
French atelier Chanel is transporting consumers to the source of its fragrances’ ingredients with a digital foray to Grasse, France.
WSJ. Magazine retains September aptitude with 4pc ad page increase
Chanel, Prada and Saint Laurent Paris are speaking directly to 2.6 million female readers as they advertise for fall/winter 2016 in the September Women’s Fashion edition of WSJ. Magazine.
Luxury Daily, August 16, 2016 – Chinese affluent rank healthcare ahead of finances among top concerns: report
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Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report
Due to the resiliency of developed economies, the global market for luxury goods is expected to be valued at $374.85 billion by 2020, according to a report from Transparency Market Research.
Luxury Daily, August 15, 2016 – Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report
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Top 5 brand moments from last week
To stand out from the rest, auction houses, watchmakers and fashion brands all showcased the engagement capabilities inherent to new media.
Roger Dubuis launches WeChat campaign to introduce DNA, daring lifestyle
Richemont-owned watchmaker Roger Dubuis is guiding Chinese consumers to their ideal timepiece through an interactive WeChat campaign.
Louis Vuitton offers first look at perfume line before market debut
As France’s Louis Vuitton prepares to relaunch its perfume division, the fashion house is taking consumers on an inside tour of its fragrance headquarters.
Mall traffic, Smythson, bankruptcy comebacks and estate tax – News briefs
Today in luxury marketing – Luxury sellers issue gloomy forecasts as mall traffic wanes; Hong Kong graphic designer sues British luxury leather brand Smythson over wallet design; From bankruptcy to billions: Fashion’s greatest second (and third) acts; Inheritance tax, and how the Dukes of Westminster avoid it on their $12B fortune.