Hadid sisters strike a pose in Moschino spring campaign
Italian fashion label Moschino is leveraging the celebrity of Gigi and Bella Hadid to generate attention for its spring/summer 2017 collection.
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Chanel uncovers powerful plants in global tour
France’s Chanel is exploring the anti-aging secrets of three far-flung populations with a shared claim.
Beauty, luxury goods, Melania Trump and Mercedes – News briefs
Today in luxury marketing – Makeup sales expected to rise again in 2017; In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods; Stefano Gabbana reveals how he feels about dressing Melania Trump; Dr. Z wins back luxury lead from BMW with Mercedes makeover.
Fendi taps Bella Hadid for Karl Lagerfeld-shot spring/summer ads
Italian fashion house Fendi has selected model Bella Hadid as the face of its spring/summer 2017 campaign.
Can emerging luxury brands compete with the old guard?
Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in an instant, the time it takes to say “Ritz.” Daslu, Concern Kalina, Ganjam, Shang Xia – these might take a little longer, cause a frown to appear as you search in the back of your mind, or even raise an eyebrow or two. Do you know them?
Luxury Daily, January 4, 2017 – Can emerging luxury brands compete with the old guard?
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Pierpaolo Piccioli’s first standalone Valentino campaign an expression of values
Italian fashion house Valentino has unveiled its spring 2017 advertising campaign, the first collection under the solo creative direction of Pierpaolo Piccioli.
Luxury Daily, January 3, 2017 – What luxury marketers should expect in 2017
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Top 10 luxury branding efforts of 2016
Luxury brands took strong stances this year in sharing their personal brand ethos through unique campaigns that lived online, in print and in person.
Top 10 social media marketing campaigns of 2016
Social media has become extremely pervasive in consumer behavior and the marketing industry.