Luxury Daily
Retail
‘Redefine Your Beauty’ campaign launches at Heathrow Airport

Running through Oct. 5, the initiative features luxury treatments, live masterclasses and pop-ups from the likes of Puig-owned Charlotte Tilbury, British luxury fragrance brand Jo Malone London and British perfumery Penhaligon’s.

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Travel and hospitality
With help from Ovolo Group, Wyndham to test luxury waters in APAC

The new partnership folds several boutique properties belonging to the high-end hospitality group, based in Hong Kong, into the American company’s global network.

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Automotive
Rolls-Royce wraps client experience in St. Tropez

The weeklong program hosted by the British automaker featured 12 bespoke vehicles, an exclusive Nikki Beach activation and private gatherings at premium Côte d’Azur locations.

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Travel and hospitality
Silversea embraces nature at world’s southernmost hotel

The cruise line is unveiling the slate of experiential offerings at its Antarctic getaway, set to launch early next year.

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Travel and hospitality
Qatar Airways creates sonic symphony with composer Hans Zimmer

The Doha-based airline is enlisting the talents of an Academy Award-winning musician.

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Retail
Dior opens mega flagship on Madison Avenue

The four-floor, 52,000-square-foot boutique features the French fashion house’s first permanent U.S. spa location.

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Fragrance and personal care
Sephora US announces partnership with Athletes Unlimited Softball League

The LVMH-owned beauty retailer has scored another exclusive women’s sports deal, becoming the presenting sponsor of the organization’s championship series beginning July 26.

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Events/Causes
Land Rover Classic to showcase expedition vehicles at Pebble Beach

Ten iconic rides, from cars used during famed British adventurer Barbara Toy’s solo journeys to those that accompanied military personnel crossing the Americas, will be displayed on Aug. 17.

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Travel and hospitality
Aman at Sea unlocks Amangati charter reservations

The inaugural 600-foot ultra-luxury yacht will bring the Swiss hotel chain’s signature hospitality to sea with bespoke itineraries and dedicated crew service.

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Watches and jewelry
Louis Vuitton connects jewelry, emotional moments in latest drop

The French fashion house is highlighting human connection with its new campaign.

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Columns
Luxury Unfiltered: Why some brands will soar while others sink in luxury’s make or break moment

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Commerce
EssilorLuxottica acquires Belgium’s Automation & Robotics

By purchasing the automated systems expert, the Italian eyewear conglomerate aims to strengthen its precision manufacturing abilities.

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Home furnishings
Martha Stewart fills ‘Cast Iron Ambassador’ role at Kohler

The fixtures maker’s first-of-its-kind partnership involves a signature collection, spotlighting the products’ ties to company heritage.

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Watches and jewelry
Aston Martin, Girard-Perregaux collaboration yields limited-edition Laureato Skeleton

The British automaker and Swiss watchmaker are continuing their partnership, releasing just 88 of the bespoke timepieces worldwide.

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Travel and hospitality
Rosewood Hotels & Resorts set to debut in Dubai

The hospitality group’s newly-announced development is set to open in the city’s waterfront Peninsula district in 2029.

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Sustainability
Zegna unveils expanded global sustainability initiative

The Italian menswear maison is solidifying its international climate commitments with new reforestation and biodiversity enhancement programs.

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Columns
Trust and transparency: The new sustainability currency for luxury

In this economic, political and environmental climate, brands that can’t prove their positive impact will lose relevance, relationships and ultimately, revenue.

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Commerce
JLR announces executive handover after CEO resigns

The leadership change follows the British automaker’s luxury repositioning and “Reimagine” electrification push.

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QUOTE OF THE DAY
Redesigning luxury’s growth logic: From obsolescence to regeneration
By

Brand design, often treated simply as a marketing tool – aligning positioning, personality and purpose – has the potential to help address the deeper structural problems our industry faces.

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Luxury Unfiltered: Why some brands will soar while others sink in luxury’s make or break moment
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Trust and transparency: The new sustainability currency for luxury
By

In this economic, political and environmental climate, brands that can’t prove their positive impact will lose relevance, relationships and ultimately, revenue.

Share on FacebookShare on LinkedInShare on Twitter
Luxury Unfiltered: Is your brand still flying?
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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More Columns
“Our latest campaign is a celebration of the imagination and creativity our products can inspire in today's families,” said Amy Marentic, chief marketing officer of Genesis Motor America, in a statement.“GV80 is thoughtfully crafted to be more than just an SUV with exceptional comfort and leading safety, it's a space where families can connect, explore and dream together,” Ms. Marentic said. “With its refined design and thoughtful utility, GV80 supports the evolving needs of modern family life while delivering moments of joy and discovery.”The campaign’s concept was created in collaboration with California-based ad agency Innocean USA, Genesis’s longtime marketing partner, while Paris-based directing duo Julien and Quentin directed the short film.“In a category filled with legacy marketing thinking, familiar tropes and concepts, we continue to look for fresh ideas, bold approaches and extremely well-crafted executions,” said Jason Sperling, chief creative officer of Innocean USA, in a statement.“Whether we're challenging outdated thinking or redefining vehicle space through imagination rather than utility, Genesis is carving out a luxury ethos that's inclusive, warm and welcoming—even to families with young kids,” Mr. Sperling said. “It's new luxury without the velvet rope or baggage of old brands.”Freedom from legacy While luxury automakers such as French automaker Bugatti, British automaker Bentley and British automaker McLaren often lean into heritage and history to supplement their marketing initiatives and debuts, as most recently seen at Monterey Car Week ( see story ), Genesis is eshewing legacy to emphasize innovation.[caption id="attachment_418698" align="alignnone" width="465"] The "No Old Thinking" advertisement features the 2026 GV70 SUV. Image credit: Genesis[/caption]The brand began espousing this idea in its marketing collateral earlier in the year with its “Blank Canvas” ( see story ) and “No Old Thinking” campaigns ( see story ). Both advertisements emphasized the younger brand’s ability to embody creative freedom and fresh ideas sans historical baggage ( see story ).Rather than leading with tradition, Genesis is defining itself through a forward-looking lens and appealing to consumers who value innovation and safety over nostalgia. This strategy puts the spotlight on cutting-edge design and technology.Alongside this push, Genesis is also strengthening its image as a family-friendly brand, courtesy of a feature in the Freakier Friday

Genesis spotlights GV80 in new campaign