The South Korean automaker Genesis is celebrating the power of imagination with its latest marketing initiative.
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Running through Oct. 5, the initiative features luxury treatments, live masterclasses and pop-ups from the likes of Puig-owned Charlotte Tilbury, British luxury fragrance brand Jo Malone London and British perfumery Penhaligon’s.
The new partnership folds several boutique properties belonging to the high-end hospitality group, based in Hong Kong, into the American company’s global network.
The weeklong program hosted by the British automaker featured 12 bespoke vehicles, an exclusive Nikki Beach activation and private gatherings at premium Côte d’Azur locations.
The cruise line is unveiling the slate of experiential offerings at its Antarctic getaway, set to launch early next year.
The Doha-based airline is enlisting the talents of an Academy Award-winning musician.
The four-floor, 52,000-square-foot boutique features the French fashion house’s first permanent U.S. spa location.
The LVMH-owned beauty retailer has scored another exclusive women’s sports deal, becoming the presenting sponsor of the organization’s championship series beginning July 26.
Ten iconic rides, from cars used during famed British adventurer Barbara Toy’s solo journeys to those that accompanied military personnel crossing the Americas, will be displayed on Aug. 17.
The inaugural 600-foot ultra-luxury yacht will bring the Swiss hotel chain’s signature hospitality to sea with bespoke itineraries and dedicated crew service.
The French fashion house is highlighting human connection with its new campaign.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
By purchasing the automated systems expert, the Italian eyewear conglomerate aims to strengthen its precision manufacturing abilities.
The fixtures maker’s first-of-its-kind partnership involves a signature collection, spotlighting the products’ ties to company heritage.
The British automaker and Swiss watchmaker are continuing their partnership, releasing just 88 of the bespoke timepieces worldwide.
The hospitality group’s newly-announced development is set to open in the city’s waterfront Peninsula district in 2029.
The Italian menswear maison is solidifying its international climate commitments with new reforestation and biodiversity enhancement programs.
In this economic, political and environmental climate, brands that can’t prove their positive impact will lose relevance, relationships and ultimately, revenue.
The leadership change follows the British automaker’s luxury repositioning and “Reimagine” electrification push.
“LVMH appears to have an insatiable appetite for brand acquisition.”
Rebecca Miller, founder/CEO of ARTful Communication, in LVMH asserts luxury dominance with latest acquisitionsBrand design, often treated simply as a marketing tool – aligning positioning, personality and purpose – has the potential to help address the deeper structural problems our industry faces.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
In this economic, political and environmental climate, brands that can’t prove their positive impact will lose relevance, relationships and ultimately, revenue.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.