Bloggers who critique luxury products and brands are undeniable gods in their use of technology and media savvy. But do they have the ability to educate a true luxury buyer about the industry?
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.
Upscale hotel chain Ritz-Carlton is reaffirming its role as community supporter for underprivileged children with its Succeed Through Service campaign which is being flaunted via Web site and video marketing.
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
St. Regis is targeting its most loyal St. Regis Aficionados through polo programming meant to drive traffic to exclusive properties worldwide.
Today in luxury marketing – Burberry stores in China get digital makeover; Leonardo Ferragamo speaks to students at Kent State University; Daimler keeps forecast as new cars outweigh Japan quake effect.
Japanese automaker Lexus is promoting its new vehicles throughout the streets of Chicago by providing a fleet of vehicles exclusively for guests at the Elysian Hotel.
Louis Vuitton, Rolls-Royce, BMW and Prada understand that affluent consumers expect a premium user experience in return for the prices that they pay for luxury goods and are making sure that their Web sites are up-to-speed with availability and response time.
Today in luxury marketing – Prada taps China’s haute market; Versace back in profit; Neiman Marcus reports March sales up nearly 9 pc as luxury retailers beat forecasts.
