Luxury Daily, October 31, 2011 – Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
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Dior, Marc Jacobs inaugurate Style.com/Print
A multitude of luxury brands including Christian Dior, Marc Jacobs, Chanel, Gucci, Mercedes-Benz, Lanvin and Burberry are the key advertisers in the first print issue of Fairchild Fashion Media’s Style.com/Print, which is out today.
How to navigate the Chinese social media landscape
The Chinese social media scene can provide leverage for luxury brands attempting to foray into the emerging market. Unfortunately, with the different social outlets, it can also create a headache for marketers that are used to westernized social networks.
Lexus continues Pandora partnership with campaign-focused banner ads
Toyota Corp.’s Lexus is continuing its partnership with Pandora with billboard banner ads and animation displays on the Internet radio service’s homepage.
Aston Martin finances US retail subvention program with Chase Auto Finance
Aston Martin is partnering with J. P. Morgan Chase’s auto finance division to finance the British automaker’s first U.S. retail subvention program, offering easy financing and interest rates in 32 dealerships nationwide.
Top 10 luxury Fall print campaigns
In a largely digital world, luxury brands have shifted some of their focus towards other mediums such as online and mobile. However, print advertisements remain one of the most effective platforms on which luxury products can truly be shown.
Top 10 social media luxury marketers of Q3
Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get consumer attention.
Gergé uses vintage cars, art to intrique Supper Club members for special-edition models
Swiss watchmaker Gergé tapped The Tonight Show’s Jay Leno and the Heritage Classics Motorcar Company for an event to highlight its latest collection.
Hugo Boss launches music, fashion-based blog to promote Hugo line
German fashion house Hugo Boss is using bands Little Dragon and Miami Horror in a music-centric initiative designed to promote the brand’s blog and its Hugo line.
Luxury Daily, October 7, 2011 – How did Steve Jobs affect the luxury industry?
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