Today in luxury marketing – Industry girds as game of musical chairs quickens in Paris; Private data is the ultimate luxury good; Tomas Maier on 15 years at the top; London’s incredible shrinking luxury flats.
The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.
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Hearst’s Town & Country is ringing in 170 years in print alongside advertising partners such as Ralph Lauren, Cartier and Christian Dior.
Bricks-and-mortar department stores have failed to catch up to pure-play online retailer Net-A-Porter, with the ecommerce site outperforming them in online operations, according to new research from ContactLab and Exane BNP Paribas.
Luxury branded social and online video had an interesting week, with some even going viral.
Consumers visited luxury brand Web sites a total of 185.2 million times in the last 12 months, a decrease of 11.2 percent year-over-year, according to a new report from PMX Agency.
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Fashion brands rallied together for a visit inside the super-stylish spaces of industry insiders for the September issue of Condé Nast-owned shelter title Architectural Digest.
YSL Beauty is urging consumers to hold onto their wild tendencies with its latest promotions for its Black Opium scent.
