Luxury automakers battle for face time on Google+
Luxury auto competitors are putting their gloves on and extending their reach to affluent consumers through social media with the addition of Google+ accounts.
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Audi, Range Rover come out on top for Autoweek awards
The Audi A7 and Range Rover Evoque climbed to the top of the totem pole earlier this week by winning Autoweek’s prestigious “best car” and “best truck” categories, respectively.
Lexus goes for mobile payments with financial services app
Toyota Corp.’s Lexus aims for easier, stress-free mobile payments by introducing the myLFS application for the iPhone and iPod touch.
Top 10 luxury branded videos of 2011
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.
Luxury Daily, December 29, 2011 – Top 10 luxury branded videos of 2011
Luxury Daily, December 28, 2011 – How to tackle China in 2012
Top 10 social media luxury marketers of 2011
It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers, but some marketers are just on another level.
Luxury Daily, December 27, 2011 – Top 10 luxury branded mobile apps of 2011
Harrods celebrates winter sale with Florence + the Machine performance
British department store Harrods is looking to celebrate its winter sale today with a special performance by music group Florence + the Machine.
Luxury Daily, December 22, 2011 – Bergdorf Goodman is 2011 Luxury Retailer of the Year