Even in the face of increasing digital and social media marketing, print is still a reliable way for luxury brands to reach target consumers. Luxury marketers are realizing this and using the summer weather to advertise new products.
NEW YORK – Extensive and unique social media campaigns are a key way for brands to build brand awareness and loyalty, according to a Jaguar Land Rover executive at Luxury Interactive.
Today in luxury marketing – Audi, Mercedes rev up efforts to catch luxury leader BMW; Pressure mounting for taxes on etail; John Galliano to attend trial.
NEW YORK – Mobile video can be a successful way for luxury brands to reach consumers and build brand awareness, according to industry experts at the 2011 Mobile Marketing Forum in New York.
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
Automakers such as BMW, Audi and Lexus have three of the four top Facebook IQs based on innovative tabs, personalization and engagement, according to a study from L2 Think Tank.
