Top 10 luxury brand mobile marketers of Q3
Now firmly established in nearly every aspect of daily life, mobile served to enhance consumers’ purchasing journeys to drive both online and bricks-and-mortar conversions.
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Shiseido Americas hires LVMH Group exec to lead prestige group
Japanese cosmetic group Shiseido Company, Limited’s American subsidiary is looking to grow its footprint in high-end beauty and fragrance with a new appointment.
Luxury Daily, October 12, 2016 – Louis Vuitton gets inside models’ heads in profile film
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Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are influenced by digital marketing, meaning that brands must now act urgently to embrace the digital revolution or fear being left behind.
Esquire UK brings editorial coverage to life in 4-day townhouse stint
Hearst-owned men’s lifestyle publication Esquire is taking over a London townhouse to illustrate the convergence point of style and substance.
Will smartwatches, 3D printing save struggling Swiss watch industry?
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Balancing on-demand services while maintaining luxury status is vital
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought on by digital advancements.
Bottega Veneta appoints Claus-Dietrich Lahrs as CEO
Kering Group has announced the departure of Italian fashion house Bottega Veneta’s CEO, who will move internally within the French luxury conglomerate’s corporate structure.
Louis XIII aims for emotional connections in first bricks-and-mortar store
Louis XIII de Rémy Martin is creating a space for consumers to explore its history and experience its cognac with the opening of its first boutique.
Chanel, Lexus top social media performers in fashion, automotive fields
Social media behavior varies across industries, with product categories showing different levels of maturity and diverse priorities, according to a new report from Brandwatch.