The recent scandals involving Rupert Murdoch and the News Corporation have the potential to affect the company’s ad sales for its publications such as The Wall Street Journal or The New York Post, although some experts doubt that possibility.
Today in luxury marketing – Louis Vuitton plans new stores in Singapore; Harvey Weinstein has supposedly left Halston, too.
Luxury houses and automakers are increasingly developing new and interesting videos and commercials for social media and television that break boundaries and get noticed amidst the clutter of advertising in the second quarter.
Conde Nast’s Architectural Digest’s July issue epitomizes understated luxury while paying tribute to the memory of recently-deceased actress Elizabeth Taylor by publishing her home for the first time in history.
Today in luxury marketing – Luxury automakers post record sales; John Varvatos to launch Star USA scent; Apparel stores add more jobs.
Today in luxury marketing – Nicole Miller teams up with indego Africa; Bottega Veneta to launch first women’s scent; Millennials: the next luxury consumer.
Since many luxury brands fall victim to the unfair results of organic searches, upscale brands can make a conscientious decision to use paid search engine marketing to stay on top — literally.
