Safilo’s competitive edge bolstered by 3D-printed prototypes
Italy’s Safilo is embracing 3D printing technologies to produce the prototypes of its eyewear frames in record time.
Italy’s Safilo is embracing 3D printing technologies to produce the prototypes of its eyewear frames in record time.
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Luxury brand financial reports for the third quarter were a mixed-bag, but improvements in the Asia-Pacific market come as a positive surprise, according to a report by RBC Capital Markets.
If wealth and upper-class stations are evaporating as lifestyle markers, old-guard luxury brands are in a tough position.
Media group Condé Nast’s Vogue magazine is taking a digital-first strategy as it debuts its first edition in the Middle East.
Luxury and fashion brands that are taking advantage of Instagram have to weave a story together through all the platforms the application offers to fully leverage their abilities, according to a new Fashionbi report.
Van Cleef & Arpels, Louis Vuitton and Céline gathered in the advertising pages of WSJ. Magazine’s October edition to tout their generational appeal to the lifestyle publication’s audience.
As the boundaries between digital and social platforms continue to intersect, brands have worked to seamlessly integrate both mediums for a winning formula of consumer engagement.
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Luxury marketers used social media to break down the barrier between consumer and brand, forging deeper connections with fans in the process.