Commercial spots and product placements have always been a key way for luxury brands to get new products out there and remain top-of-mind, but unequivocal advances in the digital realm have left television ads untouched.
Today in luxury marketing – Prabal Gurung’s Web-only campaign; Carine Roitfeld for Barneys fall campaign; Textiles key to national export initiative.
Hotel chain Four Seasons is marking its 50th anniversary with multiple volunteering options that allow guests to give back to local communities while travelling luxuriously.
Starwood Hotel and Resorts is offering an incentive for its preferred guests to rack up membership points by staying at a property in August for access to the U.S. Open Tennis tournament.
NEW YORK – German automaker BMW inaugurated its sustainability efforts in New York Aug. 2 with an exclusive preview of the BMW Guggenheim Lab to the New York and German press.
Luxury automakers that develop a mobile-optimized site increase the chances of wooing brand loyalists and growing sales in a cost-effective and cross-platform direction.
Luxury brands such as Rolls-Royce, Porsche and Ralph Lauren solidified their authority as masters of Web site response time and availability, based on the findings of a study released by AlertSite.
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
