Luxury retailers turn to social media for Hurricane Irene
Although luxury brands took precautions and prepared for the worst this past weekend, Hurricane Irene did not do much to hamper sales of luxury goods.
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Mobile apps No. 1 way to build CRM: expert
The most effective way to build brand loyalists and customer retention is through mobile applications because of their engagement and interactivity.
Tag Heuer targets global audience with World Rugby sponsorship
Swiss watchmaker Tag Heuer is partnering with the Rugby World Cup in a move that will help the brand reach 1.6 million consumers in New Zealand and more than 4 billion consumers in 200 additional countries.
Luxury automakers, affluent Indian consumers and the stock market – News briefs
Today in luxury marketing – Rich Indians seek drivers who go extra mile; Buyers in Las Vegas weather stock market swings.
Luxury Daily, August 23, 2011 – Mr. LVMH: Can Marc Jacobs do it all?
Moët & Chandon takes a swing at sports, charity with US Open partnership
Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in New York.
High-target audience key draw for luxury branded radio ads
Radio’s mass appeal and wide audience still makes it an effective medium for luxury marketers, particularly high-end automakers.
Mobile video expands brand loyalty cross-platform
Luxury brands that incorporate mobile video into their marketing strategies have an increased chance of consumer engagement, reach and loyalty.
Luxury Daily, August 18, 2011 – Ecommerce, mcommerce stores targeted to lead in revenue, volume
Luxury brands still not completely grasping digital marketing: expert
While luxury brands are getting more advanced in their digital endeavors now more than ever, compared to mid-level marketers, they are still struggling to transcend the same experience across all channels.