Versace, Ferrari, Miu Miu and Daimler – News briefs
Today in luxury marketing – Versace not impressed by Versace movie; Ferrari GTO becomes most expensive car at $52M; Miu Miu eyeing beauty license?; Daimler mulls new North America plant.
Today in luxury marketing – Versace not impressed by Versace movie; Ferrari GTO becomes most expensive car at $52M; Miu Miu eyeing beauty license?; Daimler mulls new North America plant.
Today in luxury marketing: M.I.A. talks Versace collaboration at Balenciaga; Kate Moss auction reaches over $2.4M; Daimler reaches deal on $12B banking credit line; Smartwatches do not make the grade for luxury brands.
Today in luxury marketing – Versace said in talks to raise $333M via stake sale; Saks deal weighs on Hudson’s Bay’s bottom line; Richemont says China demand weak as sales rise overall; McLaren roars into China luxury auto market.
Italian fashion house Versace is considering an initial public offering in the next few years, which could help the brand expand even further than it has recently.
Luxury hotel Palazzo Versace is expanding its brand to Macau with the assistance of casino gaming company Sociedade de Jogos de Macau.
Today in luxury marketing – Versace to build Macau casino resort hotel with SJM Holdings; Audemars Piguet sues Tommy Hilfiger, Movado; The new J.Mendel boss; Dream cars take Mercedes Benz to top of luxury chart.
Italian fashion house Versace is guiding fans backstage with a video for its fall/winter collection to give consumers a closer look at the brand and pique interest in the products.
Today in luxury marketing – Burberry retail revenue gains 21pc in Q1; Versace’s new designer collaboration with K-Way; BMW sees China as top market this year on smaller cities; Moncler prepares itself for December flotation-sources.
Luxury hotel Palazzo Versace is eyeing affluent fashion enthusiasts in the Middle East, Europe and Asia with plans to open a new property in Dubai that will engulf guests in the world of Versace.