Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 – won’t you join us?
Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 – won’t you join us?
As digitally driven millennials and Gen Zers become a greater force in the luxury business, labels and retailers are letting consumers virtually get dressed in high-fashion.
Much like beauty, jewelry is a visual commodity, so a lot of influencer marketing in beauty primarily lives on visual platforms such as Instagram and Pinterest.
Consumer pressure to put idealistic values into action will force brands to evolve their purpose.
Social media platform Snapchat is expanding its product-focused advertising offerings with the launch of a feature designed to more effectively match marketers’ content with the right audience.
Social media is inherently a communal network for affluent consumers, opening up opportunities for brands to engage consumers in a two-way dialogue.
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
From bustling luxury shopping districts to pristine beaches and forests, San Francisco has become one of the most sought after cities to both visit and live in for the world’s affluent.
