Today in luxury marketing – YSL to expand beauty offerings in China; J. Mendel’s Madison Avenue boutique moving a few blocks north; Bernard Arnault “drops bid to become Belgian”; Bugatti Veyron Grand Sport Vitesse sets world record for fastest open-top car.
Swiss watchmaker IWC Schaffhausen is tapping consumer excitement for New York’s Tribeca Film Festival with a special-edition watch line and auction of a one-off timepiece.
A lot of 2012 predictions are great, and they help guide strategy. But if you are in the trenches, trying to execute against your customer’s key performance indicators, well, strategy-schmatejy.
Polo Ralph Lauren Corp. has been named Luxury Marketer of the Year, the most prestigious award in luxury marketing.
