Brands give love broad definition in contemporary campaigns
As Valentine’s Day approaches, luxury brands are celebrating love in all forms through marketing efforts that reflect the diversity of consumers’ experiences.
Search Results for: chopard
Year of the Rooster luxury items: Hit or miss with Chinese consumers?
Chinese customers do not like it when they feel designers misinterpret or misunderstand Chinese culture.
Luxury Daily, January 9, 2017 – Personal luxury goods spending slows as consumer confidence drops
Your Message Subject or Title
Luxury gathers around Christmas trees to share in consumer tradition
Trimming Christmas trees found in retailer and hotel lobbies has become a favorite pastime for luxury brand marketers.
China shows glimmer of hope for Swiss watch exports
The Swiss watch industry’s value of exports declined by 5.6 percent to just under 1.9 billion Swiss francs, or $1.8 billion at current exchange rates, for the month of November.
Millennial attention will be vital for diamond industry’s future: Bain
While 2015 boded well for the diamond industry, 2016 was not so favorable, as a 2 percent decline fell upon the industry’s global revenue, according to Bain & Company.
Colored-gemstone market sees resurgence thanks to millennial interest
Consumer sentiment for colored-gemstones such as rubies, emeralds and sapphires is on the rise, particularly with millennials, according to research by colored-gemstone miner Gemfields.
Tradition and heritage trump hip and new for luxury brand appeal: Ipsos
NEW YORK – Six in 10 affluent consumers believe that luxury’s definition has changed in the last five years, according to a survey conducted by Ipsos.
Goyard details its extensive craftsmanship history with online video
Leather goods maker Goyard is putting its rich history on display with a documentary film describing the founder’s family backstory before leather, when hard work and craftsmanship were still valued.
Piaget uses summer as muse for festive collection
Swiss jeweler Piaget is encapsulating the ambiance of a late summer afternoon in vibrant party-ready pieces.