Top 10 brand social videos of Q2
In the second quarter of 2014, luxury marketers took new angles to filming video campaigns to show lifestyle, heritage and the inspiration behind brand codes and products.
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Luxury Daily, June 26, 2014 – Millennials render campaigns extinct, channels irrelevant
Lalique marks jewelry collection growth with dedicated boutique
French lifestyle brand Lalique is reconnecting with its roots for the opening of a dedicated jewelry boutique at 20 Rue de la Paix in Paris.
Luxury Daily, May 22, 2014 – Burberry’s brand value rose 42pc since last year: report
Pure digital marketing returns on investment with $12.5B profit growth: report
With three out of four affluent consumers turning to mobile devices to assist in purchases, their behavior and interactions with luxury brands are changing almost as fast as the technology itself, according to a report by the Altagamma-McKinsey Online Observatory.
Chanel gives fans celebrity access with Kristen Stewart video
French fashion house Chanel is taking consumers inside its photo shoot with actress Kristen Stewart to satisfy the desire for insider access.
Burberry, men’s fashion, luxury watches and borrowed luxury – News briefs
Today in luxury marketing – Christopher Bailey begins new joint role at Burberry; Dressing the man of means; The booming market for selling your luxury timepiece online; You gotta own luxury to feel it.
Bang & Olufsen targets US consumers with sensory retail concept
Danish audio and video company Bang & Olufsen is expanding its retail footprint in the United States with a new concept store on New York’s Madison Avenue.
Retail’s return to the streets keeps consumer interest high
In response to consumer habits shifting away from homogeneous mall culture, global luxury real estate consultancy Retail Portfolio Solutions is working with high-end brands to establish a retail presence that returns to basics with a modern twist.
Cartier reassures consumers during renovations via temporary Fifth Avenue boutique
French jeweler Cartier is temporarily relocating further up New York’s Fifth Avenue while its flagship goes under extensive renovations through 2016.