Today in luxury – How Barneys is navigating luxury’s slowdown; China goes sharing economy crazy, as luxury lovers rent anything from BMWs to treadmills; Champs-Élysées undergoes major retail transformation; Automaker Audi names four new board members.
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
Luxury brands work hard to establish a positioning based on quality and artistry, but while this appeal lures in customers, it also makes them an attractive target for knockoffs.
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Today in luxury – Fashion ads, a last bastion of print, are going digital; Goyard loses appeal in case against Fauré Le Page; The gilded glut: Falling demand hits luxury property market; What Donna Karan did next.
Luxury advertisers are adapting to a changing paid media environment that is increasingly fragmented and multichannel.
Luxury advertisers are adapting to a changing paid media environment that is increasingly fragmented and multichannel.
Luxury advertisers are adapting to a changing paid media environment that is increasingly fragmented and multichannel.
