Yves Saint Laurent, Lexus and BMW and retail jobs – News briefs
Today in luxury marketing – Benjamin Millepied to front YSL scent; Lexus fights ‘house on fire’ as BMW steals decade-long US lead; Retail jobs rise.
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Luxury Daily, March 21, 2011 – Yves Saint Laurent opens store on Cosmopolitan Boulevard
Yves Saint Laurent opens store on Cosmopolitan Boulevard
Yves Saint Laurent brings its beauty products straight to the user via a new interactive window shopping iPad application developed by Hearst’s Cosmopolitan magazine.
Yves Saint Laurent takes vision to the streets via stand-alone magazine
French designer Yves Saint Laurent is promoting its latest collection via a print publication distributed to the first 2,000 passers-by in various cities around the world.
Yves Saint Laurent, Van Cleef & Arpels and Starwood – News briefs
Today in luxury marketing – Valerie Hermann steps down as YSL’s chief executive; A night at the museum with Van Cleef & Arpels; Starwood Hotels and Resorts Worldwide to check into the Middle East with 25 new hotels.
Yves Saint Laurent, Tods and Prada – News briefs
Today in luxury marketing – Yves Saint Laurent casts Vincent Cassel; Tod’s founder to restore Rome’s Colosseum; Prada board meets Thurs on IPO option; Digital ad spend to climb 14pc, social media 35pc.
Yves Saint Laurent promotes multifunctional makeup pen with iPhone app
Yves Saint Laurent is promoting its multifunctional makeup pen, Touche Eclat, to affluent target audience with an iPhone application.
Yves Saint Laurent woos eco-friendly with recycled fabric line
French designer Yves Saint Laurent is taking strides into greener fields with New Vintage III, a line of apparel made from recycled fabric from the brand’s archives.
Saint Laurent turns page in Paris with bookstore opening
The French fashion house has transformed a former retail destination into what it is now calling a cultural center.
France’s Champs-Élysées now home to largest Saint Laurent store
The French fashion house is introducing an entirely new design concept across four floors of retail space.