Printemps supplements annual window takeover with fashion pop-up shops
French department store Printemps is bringing back its recurring Printemps Palace campaign by partnering with luxury hotels, fashion brands and jewelers this summer.
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Baccarat, Switzerland, Louis Vuitton, Printemps, McLaren and St. Regis – Live news
Luxury Daily’s live news from June 2 – Fortune Fountain Capital acquires majority stake in Baccarat; Affluents look to Switzerland for more than just tax relief: Knight Frank; Louis Vuitton serves up savoir-faire in custom cases; Printemps highlights skin deep beauty in stripped-down windows; McLaren promotes Rob Melville to design director; St. Regis gathers tastemakers for one-off experiences.
Printemps highlights skin deep beauty in stripped-down windows
French department store chain Printemps is highlighting seasonal beauty trends in window displays that opt for a less-is-more approach.
Printemps homes in on interior inspiration with multilevel maison concept
French department store chain Printemps is moving into a new dedicated home store to demonstrate Parisian art de vivre.
Printemps adopts Chinese mobile pay to attract France’s major shopping audience
French department store Printemps is bringing mobile pay into France’s luxury retail sector by introducing Alipay in stores, which will work to entice Chinese consumers to shop its bricks-and-mortar locations.
Printemps springs to life at night in enchanted Christmas campaign
French department store chain Printemps is weaving a holiday fairy tale in its windows with help from Jimmy Choo, David Yurman and Bonpoint.
Yoox Net-A-Porter, Printemps, Luxottica and real estate development – News briefs
Today in luxury marketing – Yoox Net-A-Porter’s plan to become a mobile-only company; Printemps sees experiences, emotion spur luxury sales; Luxottica sales rise, helped by Europe, Latin America; New York’s latest must-have luxury apartment craze is driveways.
Printemps auctions bespoke window creations for charity
French department store chain Printemps is letting consumers take home a piece of its recent holiday window displays through a charity auction in partnership with Christie’s.
Louis Vuitton takes supernatural approach for Printemps takeover
French fashion house Louis Vuitton is popping up at department store chain Printemps’ Parisian flagship for a futuristic look at its collections.
Printemps takes made-to-measure approach for new loyalty program
French department store chain Printemps is rolling out a new loyalty program designed to help consumers customize their shopping experience.