Pinterest pushes ahead with video strategy
Pinterest is the latest social media platform to invest in updated video features, as it looks to help brands and advertisers serve up actionable inspirational content to consumers.
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Galeries Lafayette, Valentino, China and Pinterest – News briefs
Today in luxury – Galeries Lafayette donates 1M euros to Paris firefighters; Valentino revenue growth slowed in 2018; China’s car market to return to growth this year, executives say; What fashion and beauty brands should know about Pinterest’s IPO.
Pinterest aims for retail dominance with new business features
As retail becomes more interactive and social platforms become multipurpose, Pinterest is continuing to make itself useful to luxury marketers and retailers with more commerce offerings.
Pinterest 100: Top trends for 2019
Pinterest trends are unlike anything else out there. This is what some of the world’s most style-inspired, parenting-passionate, well-traveled, food-smart people are dreaming about for the year ahead.
Pinterest hopes to advance its influencer marketing offers
Social media platform Pinterest is looking to gain share in the influencer game with a new API solution that could allow luxury marketers to better target influential users.
Pinterest makes beauty inclusivity a priority with skin tone search options
Social platform Pinterest has introduced new features focused on making its search and discovery features more diverse and inclusive.
Pinterest’s shoppable ads aim to link discovery and ecommerce
Pinterest is expanding its recently launched Shopping Ads, looking to help more brands sell their products through its platform.
Luxury Daily, May 30, 2017 – Luxury campaigns fare better on Instagram, Pinterest than mass brands: report
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Luxury campaigns fare better on Instagram, Pinterest than mass brands: report
Luxury campaigns perform much better than mass brands’ efforts on Instagram, with a 30 percent higher performance rate, according to a new report from HelloSociety.
Social media behavior strong indicator of commercial intent, says Pinterest
Pinterest’s new Pinterest 100 report lays out some of the most popular trends of the year according to users’ Pinterest pinning and shopping behavior.