Former Niche Media CEO Jason Binn will publish a new magazine this fall in collaboration with Gilt Groupe, a venture that advertisers should take note of for future print campaign placements.
Marketers such as Ralph Lauren, Prada and Versace capture spring by drawing on current trends and extending them into artful advertisements in the April issue of Condé Nast’s Vanity Fair.
Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.
Condé Nast’s W magazine is up 44 advertising pages this year to date and features a slew of new luxury advertisers such as Gucci Fragrance, Jimmy Choo, Saks Fifth Avenue, Van Cleef & Arpels and Dom Perignon.
U.S. fashion house Ralph Lauren paired its solo New York Times iPad application sponsorship with an exclusive Ralph Lauren magazine print supplement accompanying the October issue of Conde Nast’s Vanity Fair magazine.
