Top 10 social media luxury marketers of Q3
Almost every luxury brand has a Facebook page or Twitter account, but at this point it takes a little more than just showcasing campaigns or breaking the latest collection to get consumer attention.
Search Results for: mercedes
Gergé uses vintage cars, art to intrique Supper Club members for special-edition models
Swiss watchmaker Gergé tapped The Tonight Show’s Jay Leno and the Heritage Classics Motorcar Company for an event to highlight its latest collection.
Hugo Boss launches music, fashion-based blog to promote Hugo line
German fashion house Hugo Boss is using bands Little Dragon and Miami Horror in a music-centric initiative designed to promote the brand’s blog and its Hugo line.
Luxury Daily, October 7, 2011 – How did Steve Jobs affect the luxury industry?
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Audi revs up mobile offerings with platform-agnostic site, iPad apps
German automaker Audi is increasing its visibility on mobile devices with the development of new mobile applications for its vehicles as well as an optimized site.
Luxury Daily, September 28, 2011 – Nordstrom reigns for multi-platform digital prowess: e-tailing group
Piaget taps international polo fan base via tournament sponsorship
Swiss watchmaker Piaget was the official timekeeper at the third Beijing International Polo Open Tournament this month, building brand awareness and marketing occasion-based products.
How customized QR codes can drive CRM
Luxury brands have been using QR codes in out-of-home, print, in-store and online displays, but those that take it a step further by customizing them can increase brand loyalty and build CRM.
Luxury Daily, September 27, 2011 – Will luxury suffer with the return of multiple European currencies?
September 26, 2011 – Jewelry, custom apparel top spending cutbacks for luxury consumers: Luxury Institute