Luxury Daily, January 4, 2017 – Can emerging luxury brands compete with the old guard?
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Pierpaolo Piccioli’s first standalone Valentino campaign an expression of values
Italian fashion house Valentino has unveiled its spring 2017 advertising campaign, the first collection under the solo creative direction of Pierpaolo Piccioli.
Luxury Daily, January 3, 2017 – What luxury marketers should expect in 2017
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Top 10 luxury branding efforts of 2016
Luxury brands took strong stances this year in sharing their personal brand ethos through unique campaigns that lived online, in print and in person.
Top 10 social media marketing campaigns of 2016
Social media has become extremely pervasive in consumer behavior and the marketing industry.
Lalique shares labor-intensive process vital to colored-crystal creation
French lifestyle brand Lalique is giving a glimpse into the expertise needed to maintain its facilities in a behind-the-scenes video clip.
Top 10 brand social videos of 2016
Digital platforms have ushered in video marketing beyond the television, and interesting tactics are now imperative for luxury brands.
Luxury brands flock to WeChat for better control over consumer interaction: L2
As Chinese consumers’ main platform to control almost everything in their lives, WeChat is now seeing double adoption rates within two years, according to a new report from L2.
Top 5 brand moments from last week
While many brands focused on efforts dedicated to last-minute holiday gift pushes, others in the luxury sector looked forward toward new beginnings and technologies of the future.
Ralph Lauren renews Luxottica eyewear agreement
U.S. apparel and accessories maker Ralph Lauren will continue to use Italy’s Luxottica Group as its eyewear licenser through 2027.