Luxury Daily, April 27, 2017 – Marketing Brands need to create value for customers, not from them
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LVMH debuts ecommerce, experiential content site for Moët Hennessy spirits
French luxury conglomerate LVMH is focusing on its spirits business as the group begins an ecommerce entrance.
Luxury Daily, April 26, 2017 – How climate change will affect luxury’s future and what brands can do
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Gucci, Michael Kors among the worst brands at leveraging email marketing, says L2
Marketers should garner attention via email with personalized headlines that require little investment but offer dramatic results, according to a new report from L2.
Luxury and the power of enigma
Luxury brings with it changes, challenges and uncertainties, as well as the occasional cyclic returns of older trends: it is all of this that makes luxury so enigmatic, and so often beyond our grasp.
Luxury marketers join Departures’ May/June issue for shared cultural expression
Luxury players such as Burberry, Louis Vuitton and Ralph Lauren were among the marketers to take advertisements in Departures’ May/June edition.
Two-thirds of French luxury shoppers buy online: report
Online shopping is steadily growing as a form of luxury commerce, with nearly half of French luxury consumers admitting to purchasing at least one luxury item online in the past year.
Luxury Daily, April 24, 2017 – Two-thirds of French luxury shoppers buy online: report
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China’s progress with mobile payments likely to be replicated
While mobile wallets in the West are focused primarily on payment, China’s advanced consumer behavior with technology has led to sophisticated consumer-engagement tools, according to a new report from Forrester.
What would a Le Pen presidency mean for French luxury?
This Sunday, April 23 French voters will head to the polls for a fateful decision between presidential candidates from across the political spectrum including the virulently anti-European Union Marine Le Pen. But what could her possible presidency mean for the luxury industry?