Can enthusiasts move the needle in the auto industry?
Automakers such as Mercedes-Benz, Rolls-Royce and Aston Martin have dedicated fan bases that emphasize the branded lifestyle and can push the experience to another level by inspiring others.
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Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study
Luxury marketers Rolls-Royce and Tag Heuer have posted the fastest Web site response times in the third quarter, giving them an advantage over competitors that may miss transactions due to impatient consumers, according to findings from a study by AlertSite.
Luxury Daily, November 4, 2011 – Macy’s puts one foot in luxury door with New York flagship makeover
W up 44 ad pages as of November, brings in Jimmy Choo, Dom Perignon
Condé Nast’s W magazine is up 44 advertising pages this year to date and features a slew of new luxury advertisers such as Gucci Fragrance, Jimmy Choo, Saks Fifth Avenue, Van Cleef & Arpels and Dom Perignon.
Luxury Daily, October 31, 2011 – Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
Dior, Marc Jacobs inaugurate Style.com/Print
A multitude of luxury brands including Christian Dior, Marc Jacobs, Chanel, Gucci, Mercedes-Benz, Lanvin and Burberry are the key advertisers in the first print issue of Fairchild Fashion Media’s Style.com/Print, which is out today.
How to navigate the Chinese social media landscape
The Chinese social media scene can provide leverage for luxury brands attempting to foray into the emerging market. Unfortunately, with the different social outlets, it can also create a headache for marketers that are used to westernized social networks.
Lexus continues Pandora partnership with campaign-focused banner ads
Toyota Corp.’s Lexus is continuing its partnership with Pandora with billboard banner ads and animation displays on the Internet radio service’s homepage.
Aston Martin finances US retail subvention program with Chase Auto Finance
Aston Martin is partnering with J. P. Morgan Chase’s auto finance division to finance the British automaker’s first U.S. retail subvention program, offering easy financing and interest rates in 32 dealerships nationwide.
Top 10 luxury Fall print campaigns
In a largely digital world, luxury brands have shifted some of their focus towards other mediums such as online and mobile. However, print advertisements remain one of the most effective platforms on which luxury products can truly be shown.