Today in luxury marketing – Richemont profits jump 42.7 percent in year; Google will never catch Facebook unless it truly integrates search; Royal glove-maker: ‘Those gloves will take a beating’; BMW, Mercedes look to grow by shrinking.
Fairmont Hotels & Resorts is partnering with Chase Card Services to introduce the Fairmont Visa Signature Card that offers cardholders exclusive perks and rewards while traveling and staying at branded properties.
Today in luxury marketing – European stocks bounce back; Gwyneth Paltrow new face of Boss scent; Why China might not save luxury retail if Europe slows; Luxury brands still lagging in U.S. auto-sales recovery.
PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer.
Although leading luxury conglomerates, automakers and retailers have posted stellar results for the first quarter, there is reason to believe that the rest of 2012 will not be as strong, some experts say.
Land Rover gifted its social media followers with an online magazine that presents brand history and consumer stories to coincide with the British automaker’s 64th birthday.
Approximately 70 percent of affluent male consumers prefer to research and buy on tablets, mobile and computers, opening a door for luxury marketers to take advantage of this growing demographic, according to research from iProspect and comScore.
