LVMH opens fourth edition of $319K prize

Published: January 13, 2017

Moët Hennessy Louis Vuitton is kicking off the fourth annual edition of its prize, continuing its mission to identify, mentor and support emerging design talent.

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Luxury Daily, January 12, 2017 – Prada refreshes spring campaign with 5 separate identities

Published: January 12, 2017

  World’s leading luxury business publication January 12, 2017 Read more on luxurydaily.com | Subscribe Apparel and accessories Prada refreshes spring campaign with 5 separate identities   Italian fashion house Prada is reformulating the traditional seasonal advertising campaign with a multifaceted story that shows off its spring/summer collection as varying identities.     Entire article […]

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Beauty, luxury goods, Melania Trump and Mercedes – News briefs

Published: January 5, 2017

Today in luxury marketing – Makeup sales expected to rise again in 2017; In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods; Stefano Gabbana reveals how he feels about dressing Melania Trump; Dr. Z wins back luxury lead from BMW with Mercedes makeover.

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Can emerging luxury brands compete with the old guard?

Published: January 4, 2017

Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in an instant, the time it takes to say “Ritz.” Daslu, Concern Kalina, Ganjam, Shang Xia – these might take a little longer, cause a frown to appear as you search in the back of your mind, or even raise an eyebrow or two. Do you know them?

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