France elects Macron president
Emmanuel Macron has been elected the next president of France.
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Luxury Daily, May 5, 2017 – Forrester calls the end of advertising as we know it
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Luxury projections, Burberry, Tesla and artists’ homes – News briefs
Today in luxury marketing – Kering sales, LVMH Dior buy bolster luxury projections; Burberry to move about 300 roles to Leeds from London; Musk employs unusual marketing plan for Model 3: “Anti-selling”; The iconoclastic homes of top artists.
Safilo partners with Marie Claire for second installment of #GetFramed campaign
Safilo is bringing back its #GetFramed campaign from last year in this May issue of Marie Claire magazine.
Luxury Daily, May 2, 2017 – Millennials are understandably apathetic toward luxury
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Saks promotes spring beauty in efflorescent windows, in-store campaign
Department store Saks Fifth Avenue is hosting a grand garden party at its New York flagship to welcome springtime glamour.
Luxury Daily, May 1, 2017 – Customer experience should be at center of brand innovation strategies: report
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Tiffany, Gucci, Oscar de la Renta, Breitling, Miu Miu and Safilo – Live news
Luxury Daily’s live news from April 28 – Tiffany leverages Town & Country’s May issue for campaign visibility; Gucci transports viewers to dance floor’s center in debut VR effort; Oscar de la Renta Pediatric Center to offer Dominican children no-cost healthcare; CVC Capital Partners acquires majority stake in Breitling; Miu Miu examines photography’s transformation in friendship snapshots; Dior, Elie Saab and Jimmy Choo eyewear to launch in Iran.
Tiffany leverages Town & Country’s May issue for campaign visibility
U.S. jeweler Tiffany & Co. underscored the “Youth & Beauty” of its campaign ambassadresses with five consecutive advertisements placed in the May issue of Hearst’s Town & Country.
Monaco, Nordstrom, two French families and Anna Wintour – News briefs
Today in luxury marketing – Monaco’s expensive mansions beat Hong Kong luxury homes; Progress report: Nordstrom’s $500M NY flagship; Almost all of luxury fashion is now owned by two French families; Anna Wintour on the Met Ball, the future of magazines and her own future.