It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers, but some marketers are just on another level.
British department store Harrods is looking to celebrate its winter sale today with a special performance by music group Florence + the Machine.
BMW has created a comprehensive marketing campaign spanning television, print and digital that is designed to showcase the sporting dynamics and elegance of the German automaker’s first four-door coupe, the 6 Series Gran Coupé.
Experts say that videos are one of the most effective mediums in which to market products while simultaneously introducing or reinstating a luxury brand’s voice through movement, music and carefully-placed items.
Jeweler Tiffany & Co. is directing traffic to a digital storybook, “The Winter Carousel,” which inspired its 2011 holiday windows.
The launch of luxury-focused magazines such as Vogue, Allure and Myself in markets including Russia, the Netherlands and Italy is indicative of a booming luxury print market, according to industry experts.
RSS | Advertise with us November 29, 2011 Read more on luxurydaily.com | Advertise Newsletter signup for latest news HEADLINES SPONSOR Today’s headlines Second-tier cities most lucrative China sector: ICLP Loyalty Tiffany & Co. sparks gifting-giving dreams with print catalogs Ralph Lauren holiday microsite ties together physical, digital brand platforms Wimco increases print […]
