One of the fastest-growing social networks right now is Google+. Some luxury brands such as Audi, Bergdorf Goodman, Burberry, Gucci and Mercedes-Benz have started to use the platform, but others may need a little push. Here is why.
Today in luxury marketing – Asprey commences online selling; BMW speeds past Mercedes in luxury sales race; Abbey Lee is making us rethink Versace for H&M resort; Superyachts set sail for Singapore.
German automaker Porsche updated its iPad and iPhone application to fully envelope customers and aspirational consumers in a unique brand environment for its 911 models.
Luxury auto competitors are putting their gloves on and extending their reach to affluent consumers through social media with the addition of Google+ accounts.
The Audi A7 and Range Rover Evoque climbed to the top of the totem pole earlier this week by winning Autoweek’s prestigious “best car” and “best truck” categories, respectively.
Toyota Corp.’s Lexus aims for easier, stress-free mobile payments by introducing the myLFS application for the iPhone and iPod touch.
Video is arguably the most effective way for any luxury marketer to correctly showcase products by taking advantage of sight, sound and motion. This year in luxury branded videos was definitely one for the books.
