Tag Heuer taps bold confidence of Bella Hadid to court youth
Swiss watchmaker Tag Heuer has signed 2016 Model of the Year, Bella Hadid, as its new female ambassador.
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Luxury Daily, February 14, 2017 – Marc Jacobs’ presence at Grammys kicks off ambassador campaign
World’s leading luxury business publication February 14, 2017 Read more on luxurydaily.com | Subscribe Fragrance and personal care Marc Jacobs’ presence at Grammys kicks off ambassador campaign U.S. fashion label Marc Jacobs’ beauty division is teaming up with celebrity makeup artists for a new ambassador campaign that has already gotten a jumpstart by […]
Luxury retailers’ Q4 2016 Web performance analysis
While the desire to create a luxurious online experience is commendable, luxury retailers must be careful not to go overboard and always remember, especially in the mobile realm, that speed and convenience trump feature-richness.
Luxury Daily, February 13, 2017 – Are luxury brands taking their eye off Gen X?
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Donald Trump, Tesla, fashion documentaries and Disneyland – News briefs
Today in luxury marketing – Ethics controversy grows over Trump-Nordstrom spat; Tesla idling California plant to prep for Model 3; Inside Dior and the rise of mansplaining in style documentaries; Disneyland is opening a new exclusive club and it’s insanely swanky.
Luxury Daily, February 10, 2017 – Luxury’s black cloud may finally be lifting, says Savigny Partners
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Messaging is missing from luxury brand’s social strategies: report
Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.
The luxury industry’s sacred places
How do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?
Bulgari taps Bella Hadid as accessories ambassador
Italian jeweler Bulgari is the latest house to partner with It girl model Bella Hadid as a campaign face.
Luxury Daily, February 9, 2017 – Retailers risk losing baby boomer clientele with inattentive CRM
World’s leading luxury business publication February 9, 2017 Read more on luxurydaily.com | Subscribe Marketing Retailers risk losing baby boomer clientele with inattentive CRM An overwhelming 93 percent of baby boomers do not feel loyal to their favorite brands, according to a new report by ICLP. Entire article Marketing Dior continues Instagram […]