German automaker Audi and Swiss watchmaker Piaget are attempting to target a highly-educated, tech-savvy and intelligent audience by sponsoring the 2012 Film Independent Spirit Awards in Santa Monica, CA.
Luxury brands offering social media all-access passes and behind-the-scenes footage for Mercedes-Benz Fashion Week are not only becoming the norm, but mandatory for those looking to engage with consumers on a deeper level.
In the height of awards season, all eyes are on actors, musicians, directors and writers as they appear at various events. Luxury brands can use various channels including social media and television to amplify the chatter leading up to and during the Academy Awards.
Today in luxury marketing – Miu Miu to launch Fashion Week line of bags; Hermès says 2011 sales up 18 percent, operating margin above 30 percent; Luxury brands untouched by euro zone crisis?; Naeem Khan leather corset on display at Lincoln Center.
Toyota Corp.’s Lexus is using its mobile site to advertise the updates for its Enform application that allows consumers to control components of the car from their phones.
Perhaps the most valuable benefit for luxury automakers with mobile-optimized sites is that they can seamlessly integrate other mobile marketing techniques with their mobile browsing pages.
German automaker Audi is looking to wipe out the long-hyped vampire fad with its Super Bowl XLVI advertisement for the S7, which promotes its powerful LED lights that can apparently destroy creatures of the night.
