Luxury Daily, March 26, 2012 – 67pc affluent smartphone owners use mcommerce: study
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Bloomingdale’s, Harrods gear up for Mad Men premiere via multichannel marketing
Marketers such as Estée Lauder, Jaeger-LeCoultre, Bloomingdale’s and Harrods are aligning with hit television series “Mad Men” to offer consumers a taste of the 1960s-era lifestyle through print campaigns and product lines to leverage themselves on the show’s success.
Luxury Daily, March 20, 2012 – Louis Vuitton, BMW tower over competitors for global brand recognition: study
Louis Vuitton, BMW tower over competitors for global brand recognition: study
Despite a turbulent economy, luxury marketers such as Louis Vuitton, BMW and Burberry are not only surviving but thriving and becoming some of the most-wanted brands worldwide, according to the new Global 500 study by Brand Finance.
Marketers flock to Concours d’Elegance for ultimate affluent consumer database
High-end automakers, fashion labels, aircraft, yacht and jewelry brands are heading to Concours d’Elegance in London for the ultimate access to affluent consumers who are ready to spend.
Luxury watches, Apple and high-end automakers – News briefs
Today in luxury marketing – Watch firms see buoyant 2012; Is Apple a luxury retailer?; Mercedes to nix R-Class from U.S. lineup; More luxury diesel cars to enter the market.
Tablet magazine readers younger, richer than ever: Condé Nast
Luxury marketers need to take advantage of the younger and richer readership of tablet magazines, but they need to act fast since this may not be the majority demographic for very long, according to research from Condé Nast.
Lexus keeps crown in dealership customer satisfaction: JD Power
Toyota Corp.’s Lexus continues to hold the customer satisfaction title at its dealerships, according to a recent report by J.D. Power and Associates.
Will marketing to a wider audience dilute Bentley?
Even though Volkswagen’s Bentley may be trying to target a wider audience with the introduction of the EXP 9 F concept car, a Bentley-appropriate price tag along with brand cache may allow the prestigious automaker to avoid brand dilution and keep its luxury status.
Luxury automakers topple fashion brands in search
German automaker BMW, closely followed by Audi and Chanel, are the most-searched luxury brands by U.S. consumers, according to findings from the Digital Luxury Group.