Luxury Daily, April 12, 2012 – Top 10 Twitter handles of Q1
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Louis Vuitton, BMW, Bergdorf Goodman and Chinese luxury tax – News briefs
Today in luxury marketing – Joshua Schulman to head Bergdorf’s; China’s government locked in battle over luxury tax; BMW fends off Audi for luxury-car lead with revamped 3-Series; Louis Vuitton Marc Jacobs Rizzoli coffee table book announced.
Luxury Daily, April 11, 2012 – Top 10 luxury brand mobile efforts of Q1
Jaguar drives email sign-ups via social media, video
British automaker Jaguar is pushing its email newsletter tailored to the new F-Type vehicle in a digital campaign that comprises Web site, social media accounts and a video with an element of mystery.
Luxury Daily, April 9, 2012 – Top 10 luxury brand social videos of Q1
Luxury Daily, April 6, 2012 – Top 10 digital luxury marketers of Q1
Luxury Daily, April 4, 2012 – What packs more punch: unknown models or celebrity endorsements?
The evolution of luxury radio marketing
Due to Internet and mobile radio service providers as well as satellite radio’s increase in popularity, luxury marketers are reinventing the idea of radio marketing.
Luxury Daily, April 2, 2012 – American Express lends database for flash-sale partnership
Chanel, YSL kick off second Style.com/Print issue
Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.