Luxury Daily, March 28, 2013 – Dior parades exclusive colors via one-day Twitter activation
Search Results for: kering
Gucci embraces star power to drive charity concert
Italian fashion house Gucci is pushing its global philanthropic campaign called Chime for Change through a live concert June 1 that will feature big-name performers such as Beyoncé and Ellie Goulding.
Luxury Daily, March 27, 2013 – Gucci embraces star power to drive charity concert
Luxury Daily, March 26, 2013 – Cartier tailors catalog strategy for digital audience
Luxury Roundtable 2013 New York conference May 1: Four Seasons, Mercedes, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Wall Street Journal, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Wall Street Journal, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
Maker’s Mark shakes up spirits ads with politically-themed campaign
Maker’s Mark is playing off of the 2012 U.S. presidential elections through a satirical politically-themed campaign that promotes its brand image and products via social media, events, television and out-of-home ads.
Top 10 luxury brand social videos of Q2
The second quarter of this year sparked the flaunt of videos that portrayed brand lifestyle, image, products and new collections important to a label. Social video is becoming an increasingly popular way for luxury marketers to bolster visibility and increase the probability of sharing.
Dolce & Gabbana eyes aspirationals through vintage social video
Dolce & Gabbana is appealing to its consumers’ love for vintage fashion in a silent short film that presents the Italian fashion label’s new eyewear collection.
Just how high or low can a luxury brand go?
When the going gets tough, affluent consumers get going – and shopping.