Top 10 luxury social efforts of Q1 2017
Similar to advancements in mobile marketing, luxury brands have tapped social media to present target consumers with immersive experiences that maintain allure.
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Top 10 luxury mobile efforts of Q1 2017
Once hesitant of now-routine social media and ecommerce, luxury brands are fully embracing the potential mobile marketing has to assist in reaching discerning consumers.
Luxury Daily, March 31, 2017 – New York store opening says you have arrived: Douglas Elliman retail chairman
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Luxury Daily, March 30, 2017 – Personalization in luxury retail stores should precede checkout: BRP
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South Coast Plaza fetes 50 years on print and screen
Shopping center South Coast Plaza is delving into its history through events and exhibits as it marks a half-century in business.
Luxury Daily, March 27, 2017 – Luxury watchmakers allot up to 50pc of marketing budget for digital
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Art Basel Hong Kong incites brands to flex their artistic sides
One of the world’s largest contemporary art shows, Art Basel Hong Kong, inspires various brand initiatives that sees luxury marketers get involved in different ways to further align their images with the art scene, as luxury and art go hand-in-hand.
Top 5 brand moments from last week
Luxury brands are turning to cross-cultural initiatives as the sector becomes increasingly globalized, as well as offering new products to celebrate the lives of some luxury visionaries.
Luxury Daily, March 23, 2017 – Billionaire population shrank 3.1pc in 2016: Wealth-X
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LVMH adds to beauty portfolio with Maison Francis Kurkdjian acquisition
Conglomerate Moët Hennessy Louis Vuitton has acquired a majority stake in fragrance brand Maison Francis Kurkdjian.