Today in luxury marketing – Top French court upholds copyright ruling; Daimler gets Aston Martin stake in engine supply deal; Versace hires Anthony Vaccarello; Luxury hotels up their holiday game.
Today in luxury marketing – Luxury brand Burberry appeals against cancellation of distinctive house check trademark in China; Perfumer Christine Nagel to join Hermès; Two investors lead race for Versace minority stake; Art auction to test India’s demand for luxury.
Italian apparel and accessories brand Versace is looking to boost awareness for its home collection through an email campaign sent as affluent consumers begin to anticipate their holiday guests.
Today in luxury marketing – FSI values Versace at $1.5B: sources; Seven & i Buys Stake in Barneys Japan; Vertu smartphone designer working on a luxury smartwatch; Charlotte Perriand’s lost masterpiece brought to life by Louis Vuitton.
Italian fashion house Versace has officially confirmed Stefani Germanotta, better known as Lady Gaga, as the face of its spring 2014 campaign, a departure for the brand that usually uses models rather than celebrities in print ads.
Today in luxury marketing – Tod’s profits slip; French retailer issues profit warning; Is Versace to be Lady Gaga’s fashion savior?; Roberto Cavalli to open Miami restaurant in time for Art Basel.
Italian apparel and accessories brand Versace has revived its collaborative relationship with Los Angeles-based designers The Haas Brothers to build upon its earlier capsule collection.
Italian fashion house Versace is tapping the sensibilities of millennials with an email campaign that touts the arrival of its Versus Versace capsule collection in collaboration with British-Sri Lankan recording artist M.I.A., whose real name is Mathangi “Maya” Arulpragasam.
Today in luxury marketing – Blackstone among potential bidders for Versace stake; New president wanted at DVF; Louis Vuitton in China counterfeit move; Mercedes gains ground versus BMW as CLA coupe joins fleet.
