Ferragamo Museo instills brand pride in new employees

Published: April 27, 2015

FLORENCE, Italy – Not only does the Ferragamo Museo inspire consumer aspiration, it also establishes continuity of tradition among employees, according to two brand executives at the Condé Nast International Luxury Conference April 23.

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Ferragamo, Jimmy Choo, Sotheby’s and luxury malls – News briefs

Published: March 20, 2015

Today in luxury marketing – Salvatore Ferragamo punches up counterfeit fight; Luxury shoemaker Jimmy Choo to expand in China after earnings rise; Salerooms raise digital stakes in search for growth; Luxury malls bring Gucci within reach of more Chinese.

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Mercedes, Tesla, Ferragamo and Hugo Boss – News briefs

Published: March 13, 2015

Today in luxury marketing – India: Mercedes could surpass Audi for premium leadership; Tesla just got a big break in New Jersey; Ferragamo profits up 4pc; Hugo Boss scraps sales target as luxury spend slows.

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China, luxury, Hamptons, Ferragamo – News briefs

Published: February 2, 2015

Today in luxury marketing – Why luxury brands love China’s Sex and the City; The biggest threat to luxury brands’ rapid growth; Heat is on in Hamptons housing market; Salvatore Ferragamo posts 2014 preliminary revenues.

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Ferragamo, Dior, Galeries Lafayette and Jaeger-LeCoultre – Live news

Published: December 24, 2014

Luxury Daily’s live news from Dec. 23 – Ferragamo highlights Hollywood ties with golden state ad campaign; Dior places cruise collection at center of destructive love triangle; Galeries Lafayette hosts shopping slumber party with Airbnb; Jaeger-LeCoultre opens first New York flagship.

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