Fendi presents behind-the-scenes video to increase relatability
Italian fashion brand Fendi is going behind-the-scenes of its fall/winter 2014 fashion show with a new social video.
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Holland & Holland reenters US market with New York Gun Room retail space
British gunsmith and lifestyle brand Holland & Holland is increasing its retail presence in the United States with a new space in New York.
Luxury Daily, August 27, 2014 – Tiffany enters new era of design with Tiffany T collection
Vanity Fair inspires wardrobe envy with September style issue
Louis Vuitton, Armani and Gucci were some of the fashion marketers that looked to Condé Nast-owned Vanity Fair’s September issue to reach consumers within the style-themed content.
Dior validates footwear expansion with craftsmanship video
French apparel brand Christian Dior is assuring consumers that its dedication to craftsmanship extends beyond its fashions and handbags.
Top 5 brand moments from last week
Luxury consignors received some help and the Baltic Sea might just become the new preferred wine storage center.
Japan, Swarovski, Swatch Group and Mexico – News briefs
Today in luxury marketing – Japan cautiously re-emerges as land of luxury; Swarovski spins ambitious web across the fashion jewelry market; Russian sanctions could hit luxury watchmaker Swatch; Mexico’s auto industry looks to luxury cars.
Kenzo taps artists to create playful, eccentric fall campaign
LVMH-owned Parisian label Kenzo has teamed up with art publication Toilet Paper magazine on a surreal advertising campaign for its fall/winter 2014 collection.
Top 10 luxury brand social marketers of Q2
Luxury brands rallied consumers around inspirational and whimsical social efforts in the second quarter of 2014.
Luxury Daily, July 2, 2014 – Mercedes-Benz outpaces competitors with digital: L2