Luxury Daily, November 1, 2012 – Dior, Burberry go head-to-head in social domination: report
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Diane von Furstenberg boosts brand awareness via designer evian bottle
Fashion label Diane von Furstenberg is partnering with French mineral water brand evian to create limited-edition bottles that feature the designer’s logo and a handwritten saying.
Russian consumers, Diane von Furstenberg and Burberry – News briefs
Today in luxury marketing – Russia hankers for luxury cars; Diane von Furstenberg talks DVF at 92Y; Burberry lags luxury peers as buyers will not pay for plaid; Stock markets rise on U.S. stimulus.
Diane von Furstenberg aims at affluent youth via new e-newsletter, blog
Fashion label Diane von Furstenberg is upping its youthful lifestyle association through a new e-newsletter, blog, style tool and Instagram contest that showcases apparel and accessories as well as the life of the designer.
Ralph Lauren, Hermès take prime real estate in inaugural DuJour issue
Ralph Lauren, David Yurman, Estée Lauder, Dom Pérignon, Audemars Piguet, Breitling and other luxury advertisers scored key placements in the inaugural print and online issues of status publication DuJour.
Luxury Daily, May 7, 2012 – Jimmy Choo reinvents photo sharing via branded microsite
Email favored for Mother’s Day marketing
Many luxury brands are using email for Mother’s Day marketing and driving transactions in numerous ways including free shipping or discounting, invitations to ecommerce and adding sentimental value.
Gucci uses actress endorsement for China-area accessories campaign
Italian fashion house Gucci is featuring popular Asian actress Li Bing Bing in an accessories campaign that it developed exclusively for the Chinese market.
Chanel, YSL kick off second Style.com/Print issue
Marketers including Chanel, Yves Saint Laurent, Giorgio Armani, Gucci, Balenciaga and Cartier are kicking off the second issue of Style.com/Print that is centered around recently-released fall/winter collections and shows from high-end brands.
Frette builds email contacts through Gilt Home contest
Italian linens brand Frette is promoting a contest with Gilt Home through the luxury experience site’s social media and email list that requires consumers to sign up for brand emails to be entered.