Luxury Daily, May 23, 2024 – Through new deal, LVMH seeks direct connects to Tmall shoppers
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Through new deal, LVMH seeks direct connects to Tmall shoppers
To reel in China’s digital-first consumers, the French luxury conglomerate is further leveraging the Alibaba-owned retail channel, it announced this week.
Indigenous partnerships could spell success for luxury fashion: report
For industry players exploring equitable approaches to cross-border collaboration, the guidelines offer expert perspectives.
Chanel nears $20B in revenue for 2023
The French fashion house witnessed double-digit percentage growth across all business sectors.
Air France hosts beachside pop-up during Cannes Film Festival
Whereas many of the week’s events are invite-only, the airline company’s activation is open to all, a strategic move as the locale attracts more travelers.
NetJets grants members special access at Art Basel
The private aviation firm is commissioning French artist Silvère Jarrosson to create exclusives that only its owners will be able to view at the fair’s upcoming Miami Beach, Paris and Basel, Switzerland shows.
Versace enlists C-pop star as global ambassador
Known best by his stage name, Kun, the Italian fashion label’s representative of choice fronts its pre-fall 2024 campaign.
Luxury Daily, May 22, 2024 – Louis Vuitton gives tentpole series champion treatment
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Louis Vuitton gives tentpole series champion treatment
Tennis icons Roger Federer and Rafael Nadal backpack through Italy’s Dolomites mountain range in a new campaign from the French fashion house.
Luxury Unfiltered: The challenge of luxury storytelling and why most brands miss the mark
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.