Swarovski broadens brand accessibility through female-targeted book
Precision-cut crystal maker Swarovski is looking to make the brand more accessible to its female consumers through a how-to book published by French publishing house La Martiniere.
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Luxury Daily, October 11, 2012 – Oscar de la Renta opens pink e-shop for breast cancer awareness effort
Hermès, Gucci, the luxury car race and BRIC markets – News briefs
Today in luxury marketing – Hermès, Gucci put Indonesia on their wish list; Mercedes loses ground to BMW, Audi in luxury sales race; Golden week boosts sales in China; How the BRICs are reshaping the luxury alcohol industry.
Luxury automakers combine print, digital for highly-targeted, engaging marketing
Even in an increasingly digital world, luxury automakers should continue to use print advertising since it gives them the chance to target a highly-affluent audience and an opportunity to create multichannel touch points.
Audi, millennial customers, luxury French automakers and China – News briefs
Today in luxury marketing – Audi outpaces all other German luxury brands with a 26.5 percent jump in September sales; Luxury brands are dangerously close to losing a generation of customers; French begin new luxury car drive.
Luxury Daily, October 2, 2012 – Harrods marries fashion, food in digital campaign
Facebook marketing, Karl Lagerfeld, Schiaparelli and China – News briefs
Today in luxury marketing – It has become tragically clear that Facebook chased the wrong business for years; Lagerfeld to open Paris boutique; Luxury king reawakens sleeping beauty Schiaparelli; As China’s luxury market evolves, who is winning and who is losing?
Ralph Lauren, Hermès hook ultra-affluents in October Departures
Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
Luxury Daily, September 27, 2012 – London’s Heathrow eyes luxury brand participation for new VIP lounge service
European automakers, French fashion faceoff and China – News briefs
Today in luxury marketing – Europe’s luxury carmakers appear to have upper hand; Faceoff: Slimane, Simons in the spotlight; China’s leadership quandry for luxury; Luxury cosmetics maker weighs the risks of appearing on a TV shopping channel.