Globalization of Pinterest signals power as branding tool
Online marketplace Rakuten is leading a $100 million investment in Pinterest that the social inspiration board site will use for improvements and global expansion.
Search Results for: mercedes
Luxury Daily, May 17, 2012 – Dolce & Gabbana direct-links to ecommerce via restyled YouTube page
Audi pushes A6 in child-comedy TV commercial
Audi is taking a turn in its marketing efforts for the A6 model by premiering a television commercial that uses child humor to appeal to consumers during the National Hockey League playoffs.
What will Bentley get from its Pinterest page?
British automaker Bentley joined social inspiration board Pinterest to visually market its models and, if executed well, will likely reach users who appreciate its craft.
Richemont, Google and Facebook and luxury automakers – News briefs
Today in luxury marketing – Richemont profits jump 42.7 percent in year; Google will never catch Facebook unless it truly integrates search; Royal glove-maker: ‘Those gloves will take a beating’; BMW, Mercedes look to grow by shrinking.
Luxury Daily, May 14, 2012 – Will Christian Louboutin Beauté dilute the brand name?
Luxury Daily, May 11, 2012 – Dolce & Gabbana eyes aspirationals through vintage social video
Fairmont Hotels brands first credit card for awareness, loyalty
Fairmont Hotels & Resorts is partnering with Chase Card Services to introduce the Fairmont Visa Signature Card that offers cardholders exclusive perks and rewards while traveling and staying at branded properties.
Hugo Boss, Chinese economy, automakers and European stocks – News briefs
Today in luxury marketing – European stocks bounce back; Gwyneth Paltrow new face of Boss scent; Why China might not save luxury retail if Europe slows; Luxury brands still lagging in U.S. auto-sales recovery.
How throwing out the playbook got Audi back in the game
PALM BEACH, FL – By employing new principles that disregarded the old automotive marketing playbook, Audi was able to completely reinvent itself in the United States to overtake its competition, according to its chief marketing officer.